Case Study:
Meghan Moreland

Product Information Manager
West Elm

Tell us what you do and what your work typically entails.

I'm Product Information Manager at home retailer west elm. Part of the copy team, I ensure that everything we say about our products is helpful, engaging and—importantly—correct. I spend a lot of time supporting seasonal launches, vetting copy, juggling last-minute changes and learning everything I can about our assortment (party trick: if you invite me over and own something from west elm, I'll be able to point it out, by name, within seconds).

How has the altMBA helped you level up?

Because of the altMBA program, I've stopped obsessing over finding the right answer—of doing things the right way. I've learned that while there may clearly be wrong answers, rarely in life is there one single right answer, one perfect way of tackling a problem or one best way to start a project. Lessening my focus on obtaining perfection means that I'm now more open to, and energized for, thinking creatively. This mental shift has actually increased my ability to create (and ship) something unique.

What’s the #1 thing you liked about being part of the altMBA?

The feedback! I didn't realize how starved I was for it. Granted, we get all kinds of daily assessments from colleagues, friends and family on what we're doing, but it's often one-directional and rarely is it deep-diving or generously framed. The altMBA's feedback loop provided with me five classmates' invaluable insights on each post I published and ensured that I did the same for five others. The introspection on both sides made the feedback rich and highly insightful, never sugarcoated or unduly critical. I will never look at feedback in the same way again.

What's something you approached differently recently because of what you learned during the altMBA?

I'm approaching the concept of "purpose" differently now. Whereas I came in thinking it needed to be concrete and validated by others, I see now that the journey for me is winding and that I'm the only one who can guide it. What's more, I saw more clearly that I'm already traveling in the right direction. What's great about the program is that some classmates came in and experienced the exact opposite, deciding to completely change course. The process helps you get to the truths that are right for you.

Optional: Any other comments or recommendations about the altMBA?

If you're on the fence or feel trepidation about doing the altMBA, that's a pretty good indicator that you should. You'll get to work with an interesting mix of people who will inspire you in a way that you probably haven't experienced in a while.

Apply for the altMBA

The program dates:

altMBA12/13 Summer: July 10 – August 8, 2017
altMBA14/15 Fall: October 2 – October 31, 2017

The application takes about 20 minutes to complete.